Marketing label – its aim is to pass the most significant marketing information about the product to the customer. The size, colour, graphic form, place on the product in the point of sale constitute an element which is expected to increase product attractiveness and the need for purchase. It informs about the most important advantages, competitive advantages, special offers. It is in the form of self-adhesive foil labels where the adhesive used after peeling off does not leave any residue on the product housing, or in the form of labels applied to promotional packaging of products.
- the most significant features of the product
- adhesive that does not leave residue after peeling off
- it increases product attractiveness
- it informs about special offers